We knew it was just a matter of time and sure enough, it happened.
We've been steadily increasing our advertising presence on Facebook for the BaconMarathon top3Clicks application. Mike has been busy creating some killer ads that we're tracking metrics on like crazy. Running a new, particularly inspired ad campaign with "Dark Knight", we encountered the much sought-after "triple loop":
* User 'a' clicks on the "Dark Knight" Facebook ad and adds the top3Clicks application
* User 'a' invites User 'b' to try out the application via our "TellaFriend" link
* User 'b' tries out the application and User 'c' seeing this in their News Feed, adds the application.
One ad, one cpc, 3 users: friend-of-a-friend-of-a-friend.