Seth has an interesting take on the Google rollout of video.
In particular, Seth states
This is exactly where I see podcasting going. If there was an easy and cheap (and possibly subscription based) way to pay for podcasting, there'd be a dramatic increase in the quality and quantity and accessibility of the stuff available for a listen
Isn't this what Apple is doing with iTunes? They already have a micro-payment model in place and working. Seems to me that charging for a podcast available via iTunes will do just this - "provide an easy and cheap ... way to pay for podcasting"