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June 27, 2007

YouTube Has Twice the Traffic of All Other Services Combined?

Interesting analysis over at LeAnn's Prescott's Hitwise blog today - she claims

As of May 2007, YouTube's market share was 50% greater than those 64 sites combined.

(The "64 sites" are unspecified). She also includes the following chart showing the Top 10 video sites in terms of traffic.

LeAnn Prescott Hitwise YouTube

Jeremiah Owyang then publishes this verbatim without looking at something quite important - the study *does not* include embedded video players. As she notes in her post

this only includes site visits, not streams or streams from views on embedded videos

Without this key piece of data, her study inflates the views and is really an apples-to-oranges comparison. Sites like Blip and Revver use their embedded player all over, yet neither shows on her list in the Top10.

Color me skeptical.

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Posted by davehod at June 27, 2007 05:27 PM

Comments

I use TubeMogul to monitor my views for YouTube, Revver, MySpace, Yahoo and Aol Uncut. Youtube and Revver both gave me 11,000 views for this last month while the other sites gave me ten percent of that amount or less.

Posted by: Marquisdejolie at June 28, 2007 05:53 AM

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