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December 21, 2004

The Apprentice: Time Shifted Media in Australia

I ran across a very interesting post by Nick Lothian the other day.

He lives in Australia and does not get CBS. Apparently he usually has to wait months for American shows to be shown Down Under. Instead of waiting, he grabs a torrent and watches it at (nearly) the same time we do in America.

This caught my attention on so many levels, but mostly, it is a great example of a revenue opportunity for the networks that they are missing out on today. I suppose we'll have to enlist Steve Jobs to get folks to a time-shifted media state of mind....

Posted by davehod at 05:01 PM | Comments (0)

December 05, 2004

Jeff Jarvis - Give 'em hell!

Jeff Jarvis has been writing some fantastic blog entries lately, essentially questioning the enormous fines being levied by the FCC. His Freedom of Information Act Filing reveals that the Michael Powell isn't quite telling America the truth about a number of things.

Jeff has the cajones to stand up and point out what the major media companies are afraid to do and now Jeff is under attack for his stance.

Give 'em hell, Jeff.

Posted by davehod at 06:58 AM | Comments (0)

December 01, 2004

Ring Tone Market Size

Here's an interesting posting about the marketing going on for the Incredibles movie. Apparently the studio has

The incredible part of this piece is that

Kids pay around $1.99 a pop for downloadable ring tones of their favorite songs--a market that could hit $1 billion in U.S. sales by 2008

Who knew? That is a large market segment by almost any measure.

However, the thing that smells funny about it all is this part:

"The kids are snapping up these ring tones," says Ross Rubin, director of industry analysis for market research provider NPD Techworld. "They'll spend $2 for a ring tone when they would rather comb the file-sharing networks for hours rather than pay for a 99-cent single."

My take on it is a bit different - if all the kids are into ringtones, how long is it until the popular ringtones are on all the P2P networks? $2 for a jingle seems incredibly expensive, doesn't it?

Posted by davehod at 11:32 PM | Comments (0)