This morning, I placed my usual order and was informed that my drink would be gratis as a reward for being the Mayor.
There have been a ton of posts about Foursquare, GoWalla etc working with brick and mortar retailers to implement reward systems. The opportunities to utilize location data are large and some of scenarios are pretty compelling (witness the rumored $100m+ acquisition of foursquare )
Having now experienced one of the aforementioned customer rewards scenarios, I am even more bullish (and more of a fanboi) than I was yesterday. Now if I could just win back the Mayor of Taqueria La Bamba from Norm Y …