Cloud Computing Attracts Big Players

The Cloud Computing Conference in Santa Clara, CA (11/2/2009 – 11/4/2009) was well attended and featured a number of companies.

There were a number of large players offering cloud solutions. They are not just dipping a toe in the water, instead many enterprise players are putting significant efforts behind their cloud offerings.

Some of the large players included:

  • Intel
  • Oracle (yes, even though Larry said cloud computing was vapor)
  • EMC (focusing on storage, disaster recovery)
  • Unisys
  • Yahoo
  • Microsoft
  • SAP
  • Sun
  • VMWare

There were a number of cloud vendors, ranging from large to small startups:

  • Rackspace
  • RightScale
  • 3Tera

Amazon did not make an official appearance, although Jeff Barr tweeted that he would be in attendance.

Major takeaways:

  • Vendors smell large opportunity. Agatha Poon of the Yankee Group thought large scale adoption was a number of years out, with adoption varying by sector. Interestingly, she stated that the healthcare sector was more optimistic on cloud adoption, ahead of both manufacturing and finance.
  • Still working on “closing the deal” – many discussions about overcoming “myths” and having to educate potential customers about public/private clouds, security, etc. The cloud has not entered anything close to the mainstream yet.
  • Major selling points revolve around economics (perhaps a sign of the times): pay-as-you-go, no depreciation, etc
  • Cloud portability and service interoperability will not happen in the near term.

Agatha Poon captured the state of the cloud at the end of her presentation quite well:

“Make no mistake, cloud services are still evolving”