Clear Channel announced today a major overhaul of their Net strategy. The company plans toObviously, the two companies are not in completely comparable industries, but on the other hand, one has embraced The Shift, and one has not.
add original video programing to some 200 local radio stations' Web sites
begin offering subscription online radio services, the ability to buy songs digitally or in CD format, or even ringtones directly from their Web sitesand (unbelievably)
make some of its live morning shows available for downloading, commonly known as "Podcasting."Clearly, the demise of radio is affecting the company (guess the Wired article was on target, eh? - here, here and here) A quick look at the trajectories of Apple (APL) and Clear Channel (CCU) tell an interesting story.