Clear Channel has announced that they are expanding the number of stations offering Podcasts. Interestingly, they provide an actual download metric:
As many people are aware, Clear Channel is facing a number of challenges on the revenue front. They have been moving aggressively in several areas, including HD Radio and podcasting. The fact that they are accelerating their rollout shows that they consider the potential growth and future revenue worth pursuing.
In less than two weeks of the "Phone Tap" segment being available, 20,500 pieces of content have been delivered via podcast, download or stream from America's most listened to radio station's Web siteBased on the quote, it would appear that Clear Channel includes streaming in its' podcast counts. I'm not sure if that is good or bad, but it does seem odd. Additionally, Clear Channel is going to offer more content, rolling it out faster than they had planned
Clear Channel Radio's accelerated roll-out of its podcasting initiative will provide nearly 20 new feeds of popular on-air content from 12 more stations, with an additional 10 expected to launch later this week.The one year chart for Clear Channel (CCU) looks like this:
